Overview
About BrandProtect
Since its inception in 2001, BD-BrandProtect has grown to become the leader in online reputation management. The company empowers organizations to gain control over how they are represented online by uncovering and mitigating the issues that put their reputation at risk and erode customer trust.
BrandProtect’s response services help organizations detect, uncover and mitigate brand and trademark infringement issues, phishing attacks, Web traffic diversions and even defamatory discussions.
BrandProtect was the first company of its kind to be offered full membership by the Forum for Incident Response and Security Teams (FIRST). The company also has relationships with more than 2,000 Internet Service Providers globally, accounting for more than 85 percent of the traffic flowing across the Internet. BrandProtect is headquartered in Toronto, Canada, with offices in the United States, Singapore and London.
The Drive for Online Reputation Management
While the Internet has enabled unprecedented growth in global commerce, it has also become a hotbed for issues ranging from brand and trademark infringement to phishing attacks, Web traffic diversions and even defamatory discussions.
These online threats mislead consumers and expose organizations to liability. They divert consumer traffic from its intended destination and falsely connect corporate brands with illegal or offensive activities. They also lead to significant financial losses, a decline in investor confidence, and impact relationships with existing and prospective customers. Left unchecked, companies risk diluting their rights over their intellectual property, missing out on opportunities to enhance online traffic flow and even being blindsided by reputation “Tipping Points” whereby issues fester to the point where shareholder value is seriously compromised.
Given the extent of damage that could be sustained by organizations exposed to these online threats, Gartner named “Enterprise Internet Reputation Management (EIRM)” a critical concern for every enterprise doing business on the Web. This is supported by further research that global CEOs and risk managers have identified reputation as the biggest threat to enterprises in 2008.
Embracing the Opportunity
Through a combination of advanced technology, round-the-clock monitoring, proven best practices and exhaustive human analysis, BrandProtect is uniquely positioned to identify and respond to the most relevant, highest priority threats to an organization’s reputation.
BrandProtect’s comprehensive program enables organizations to effectively manage their online reputation by uncovering, counteracting and preventing a wide range of threats to corporate Rights, Revenues and Reputation. These threats include:
Email scams
Dilution of Sales & Marketing efforts
- Traffic Diversion
- Grey market and counterfeit sales
- Reseller/Agent/Broker/Partner compliance issues
- Unauthorized Endorsement and Association
Corporate Integrity issues
- Defamatory discussions
- PR related issues
- Financial misrepresentations
Intellectual Property abuses
- Domains, Trademarks & Images
- Leaked documents
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