About Us

Why BrandProtect, Our Clients and Who we are

About BrandProtect

Since its inception in 2001, BrandProtect has grown to become the leader in internet reputation management. The company empowers organizations to gain control over how they are represented online by uncovering and mitigating the issues that put their reputation at risk and erode customer trust.

BrandProtect’s response services help organizations detect, uncover and mitigate brand and trademark infringement issues, phishing attacks, web traffic diversions, website and integrity issues.

BrandProtect was the first company of its kind to be offered full membership by the Forum for Incident Response and Security Teams (FIRST). The company also has relationships with more than 3,500 Internet Service Providers globally, accounting for more than 85 percent of the traffic flowing across the Internet. BrandProtect is headquartered in Toronto, Canada.

The Drive for Internet Reputation Management

While the Internet has enabled unprecedented growth in global commerce, it has also become a hotbed for issues ranging from brand and trademark infringement to phishing attacks and web traffic diversions.

These internet threats mislead consumers and expose organizations to liability. They divert consumer traffic from its intended destination and falsely connect corporate brands with illegal or offensive activities. They also lead to significant financial losses, a decline in investor confidence, and impact relationships with existing and prospective customers. Left unchecked, companies risk diluting their rights over their intellectual property, missing out on opportunities to enhance internet traffic flow and even being blindsided by reputation “Tipping Points” whereby issues fester to the point where shareholder value is seriously compromised.

Given the extent of damage that could be sustained by organizations exposed to these online threats, Gartner named “Enterprise Internet Reputation Management (EIRM)” a critical concern for every enterprise doing business on the Web. This is supported by further research that global CEOs and risk managers have identified reputation as the biggest threat to enterprises for 2008 and beyond.

Embracing the Opportunity

Through a combination of advanced technology, round-the-clock monitoring, proven best practices and exhaustive human analysis, BrandProtect is uniquely positioned to identify and respond to the most relevant, highest priority threats to an organization’s reputation.

BrandProtect’s comprehensive program enables organizations to effectively manage their online reputation by uncovering, counteracting and preventing a wide range of threats to corporate Rights, Revenues and Reputation. These threats include:

Identity Theft

  • Phishing, Vishing, SMShing & Malware

Intellectual Property Abuses

  • Traffic Diversion
  • Domains, Trademarks & Image abuses
  • Grey market and counterfeit sales
  • Reseller/Agent/Broker/Partner compliance issues
  • Auction monitoring
  • Unauthorized Endorsement and Association

Website Integrity Issues

  • Web page content and address validation
  • Outbound and Internal link checking
  • Inbound link checking

RESOURCES