Whitepaper
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The Measure of a Brand: The Online Challenge
About BD-BrandProtect
BD-BrandProtect, the leader in online threat protection, empowers organizations to gain control over how they are represented online. The company’s services help organizations detect, uncover and take down online threats to their brands, such as phishing, fraud, copyright infringement, web traffic diversion and more. By combining advanced technology and around the clock human analysis, BD-BrandProtect filters, reports and takes action on the threats that present the most risk to a brand. The company has relationships with more than 2,000 Internet Service Providers globally that account for more than 85 percent of the traffic flowing across the Internet. Founded in 2001, BD-BrandProtect is headquartered in Toronto, Canada, with offices in the United States, Singapore and London.
About Brand Finances
Brand Finance is the world’s leading independent brand valuation consultancy. It advises strongly branded organizations, both large and small, on how to maximize shareholder value through effective management of their intangible assets. It has extensive global experience in all aspects of intangible asset valuation, transaction support, brand management and licensing. As branding specialists, Brand Finance brings together a unique combination of strategy, finance and marketing experts to offer unrivalled expertise in this area. For more information: www.brandfinance.com
About the Authors
Kevin Joy
As Vice President Mr. Joy brings more than 16 years of industry experience to his role at BD-BrandProtect, where he is responsible for all aspects of global branding and marketing, as well as product strategy and go-to-market initiatives.
Prior to this, Mr. Joy led the market strategy and program development of all Deloitte Canada's services and played a major role globally as a member of the firm’s marketing, communications and business development council - most notably as a leader of its branding initiative.
He also spent eight years with Unilever in Canada and Mexico. In Canada, he built Becel into one of Canada's most successful and trusted household brands and then went on to lead Lipton's food innovation effort. While in Mexico, he was an integral part of a successful new joint venture for Unilever’s ice cream business, which included franchise operations.
Mr. Joy was a founding member and director of Integrative Proteomics, a Canadian biotech startup.
He holds a Bachelor's degree in Chemical Engineering and an MBA in International Business and Marketing.
Kevin can be reached at 905.271.3725 x 306 or kjoy@bdbrandprotect.com
Andrew Zimakas
Mr. Zimakas is Managing Director of Brand Finance Canada, headquartered in Toronto, Canada. He has a Master of Business Administration degree from Schulich School of Business at York University, and is a frequent presenter at universities and industry associations regarding strategic marketing and brand valuation issues.
Mr. Zimakas has extensive senior operating experience in marketing and general management at tier one organizations across packaged goods, technology, and financial services in Canada and the U.S.
Andrew can be reached at 416.361.9097 x 61 or a.zimakas@brandfinance.com
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