Whitepaper
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BD-BrandProtect Perspective:
Protecting the Integrity of Your Brand from Online Risk Exposure

Authored By:
Kevin Joy, Vice President, Marketing
BD-BrandProtect
December 19, 2006

Table of Contents

• Introduction
• Brand Integrity at Risk: A Call to Action
• Quantifying the Costs of Online Infractions
• Securing the Value of Your Brand
• Moving to a New Model of Brand Protection
• Metrics for Performance Management
• Conclusion

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