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BD-BrandProtect Perspective:
Protecting the Integrity of Your Brand from Online Risk Exposure

Conclusion

Before the rise of e-business and the Internet, criminals were mostly interested in stealing tangible assets. Similarly, business executives focused largely on building business value through the accumulation of tangible assets. The Internet has changed much of that, and has dramatically heightened sensitivity toward the value of the corporate brand, as it remains largely exposed and vulnerable on the Internet.

Without putting an appropriate online brand protection strategy in place, however, companies are at risk of compromising more than their brand reputations. As the statistics cited earlier note, they also face the very real threat of incurring measurable financial costs – ranging from lost sales and lost customers to a quantifiable erosion of market value.

By bringing online brand protection to the top of the corporate agenda, and implementing specific strategies, processes and measures to protect their brands, corporate executives can safeguard their hard-earned customer trust. At the same time, they can establish safe and effective strategies for leveraging the limitless opportunities offered by the Internet. This, in turn, can enable organizations to protect their online revenue streams, their customers’ online experiences and their brand equity.

By identifying the appropriate brand protection partner, you can put a process in place to respond internally to online brand abuse. With this type of process in place, you gain the peace of mind of knowing that you are relying on industry best practices – and you free up your internal resources to remain focused on core competencies.

According to Forrester Research, there is a “… high correlation between perception of protection and revenue per customer”. By working with a brand protection partner who understands your corporate priorities, leverages best-of-breed technological expertise, integrates human intelligence into the analytical process and responds proactively to attacks on your brand, you can begin to reap those tangible benefits while mitigating and managing your online risks.

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